FacebookTwitter LinkedIn

Howard Bubb, SARTA CEO

Howard Bubb

916 231 0770 

Howard Bubb joined SARTA in 2015 as the Chief Executive Officer. He has served as a public company CEO, corporate executive, entrepreneur, professional mentor and management consultant that drives shared strategic vision and leadership culture changes to win. As a senior technology executive, Bubb has had multiple successes in defining new market categories, rapidly repositioning struggling businesses and launching new business units to achieve high growth and dominant market segment share.

Bubb has been consulting with early and mid-stage tech companies since 2009 as well as mentoring with Merryck and Company. He consulted with and then stepped in as CEO and president of Netronome Systems, Inc. from 2011 to 2013. During his tenure, Bubb repositioned and grew the silicon, software and platform company from $6M in 2010 to $50M. He sold non-strategic assets and raised over $50M, freed cash through operational improvements and achieved break even. In 2005, Bubb was CEO and chairman of Ambric where he was responsible for turning around a semiconductor startup that created the world’s fastest media processor for video, medical, defense and wireless applications.

Bubb also served as corporate officer and vice president of Intel where he worked for 6 years and was the GM of the Communications Infrastructure Group. Here, he led the integration of numerous acquisitions to form an integrated and cohesive $1.7B business. Earlier in his career, Bubb was president and CEO of Dialogic Corporation (DLGC). At Dialogic, Bubb led the company from $10M to more than $400M and through the IPO in 1993.
Bubb earned a bachelor’s degree in electrical engineering from California Institute of Technology in 1976.


Laura Good Director of Programs and Operations SARTA

Laura Good

Director, Programs and Operations
916 231 0770 

Laura Good is Program Director for MedStart, SARTA's Membership Director, SARTA's Leadership Series and also responsible for SARTA’s operations management. She serves as a mentor in social media for the VentureStart program. Laura joined SARTA in September of 2008 as the founding program director for MedStart. Prior to joining SARTA, Laura was the Director of Manufacturing for an emerging technology startup in Orlando where her contributions were instrumental in helping the company grow to revenues of $20M annually and achieve a very successful liquidity event. Laura has a BSC in Finance from Santa Clara University. She has executive management experience in a variety of functional areas, including finance, operations, manufacturing, technical sales & channel management, and product management.

In addition to her responsibilities at SARTA, Laura participates in many Sacramento community organizations. She is the curator of the Sacramento StartupDigest and a Startup Weekend Sacramento organizer. She is the director of community outreach for Startup Grind Sacramento. She is also a curator for the Startup Genome Project. Laura is past president and a member of the executive team for Social Media Club Sacramento, an all volunteer organization focused on expanding social media literacy and defining best practices. An avid social media enthusiast, Laura is better known in the Sacramento region by her Twitter handle, @goodlaura. She volunteers every year to tain the 500+ nonprofits participating in Sacramento Region Community Foundation's Big Day of Giving in using social media to further their missions.  Laura is a California native and grew up in the Redwood forests of Santa Cruz County. 


Alina Lujan, Office Manager

Alina Lujan

Office Manager and Events Coordinator
916 231 0770

Alina Lujan is SARTA’s office manager and the staff member with the most seniority—having started in 2006 as the first paid employee of what was then the McClellan Technology Incubator. Alina maintains and oversees the day to day functions of the SARTA office including sponsor and member support, event logistics, invoicing, purchasing and more. She has a hand in every SARTA program and activity. In addition to her work at SARTA she volunteers with the Rancho Cordova Chamber of Commerce helping on committees with event planning. 

As a Sacramento native, Alina enjoys taking advantage of the family life the region has to offer. Whether it’s biking along the river path with her toddler in tow, attending a summer concert in the park, or carving Halloween jack-o-lanterns after a visit to a pumpkin patch in Apple Hill, Alina and her family know how to make treasured memories in the Capital City.


Jack Coots

Jack Coots

Director, AgStart Program
916 231 0770

Jack Coots is the program director for AgStart, SARTA’s ag tech focused program which promotes innovative sustainable agricultural technology and supports companies that are bringing those products to market. Jack’s core background and experience is in business management, focused primarily on agribusiness, including several years of organizing and launching a startup company as well as serving significant roles in leading other startup companies. Jack’s focus has been agri-business and technology that promotes the highly efficient use of natural resources, energy and processes to produce and distribute food.

In addition to his work at SARTA, Jack is also the President of Professional Grower Services, an organization whose mission is to change the way agriculture uses water, energy and nutrients by bringing technology to growers that makes sense for their operations and contributes to the best practice management of resources and to agricultural decisions.

Jack is a graduate of the California Agricultural Leadership Program and the UC Davis Executive Management Program. He lives in Chico with his wife Lorry. In his spare time, Jack enjoys playing music, cycling and racquetball.


Magdalena Coronel

Magdalena Coronel

Program Manager
916 231 0770

Magdalena Coronel is the Program Manager for AgStart and VentureStart and supports SARTA’s member services. She is responsible for identifying the scope of work for these programs, under the direction of the Program Directors, and for carrying out that work. AgStart promotes innovative sustainable agricultural technology and supports companies that are bringing those products to market. VentureStart provides hands-on, customized guidance to assist tech companies working towards venture capital funding. In addition to these responsibilities, Magdalena supports the Sacramento Angels investment group in managing their monthly selections process.

Prior to joining SARTA, Magdalena worked in the early stage venture capital industry in Latin America and the United States for over seven year. Starting in 2007, she worked as a top analyst for Prosperitas Capital Partners, a financial management company that established venture capital in Uruguay. In this role, she reviewed hundreds of potential investments and was in contact with the largest investment and venture capital firms in Latin America. In 2011, Magdalena was selected as a Partners of Americas’ Business Fellow, a program from the US Department of State, to work in a venture capital firm in Minneapolis, Minnesota. She has a passion for developing innovative and globally high-potential ideas which could transform the world. Magdalena is a partner in an Angel Club in Uruguay.

During her free time, you can find Magdalena hiking and enjoying outdoor activities in the Sierras or catching up with her Spanish-speaking friends on Skype. She’s bilingual so feel free to approach her either in English or in Spanish.


Shahnaz Van Deventer Business Development SARTA

Shahnaz Van Deventer

Director, Business Development
916 231 0770 

Shahnaz Van Deventer is Business Development Director at SARTA and responsible for establishing partnerships with Sacramento’s community of technology companies, service providers, and organizations that support SARTA’s mission to accelerate technology ventures throughout the region. Her efforts provide sponsorship recognition at the organizations many events, outreach programs and initiatives.

Prior to joining SARTA, Shahnaz was a consultant for Integrity Global Management, in which she continues to provide sales and marketing consulting services to a wide variety of companies. Previously, Shahnaz founded three companies and worked as Asia Pacific Director of Sales and Marketing for Sabre. She has done business in over 20 countries and has lived in many of the world’s most dynamic metropolitan centers, including New York, Hong Kong and Singapore. Earlier in her career, Shahnaz worked at Cartier in their private sales division, and conducted clinical research at Columbia College of Physicians and Surgeons.

Shahnaz received her undergraduate degree from Colgate University with a concentration in biology and a MBA in international business from Thunderbird, the American Graduate School of International Management. She is a member of the board of directors of the Powerhouse Science Center. In keeping with her continued interest in medicine, she joins an annual medical mission to the Dominican Republic, and is part of a team that performs much needed surgeries for men, women and children in need. Shahnaz lives in El Dorado Hills where she shares her two favorite passions – cooking and spending time with her family. She enjoys traveling and sailing in exotic locations.


Amber Harris

Amber Harris

Director, CleanStart Program
Program Manager, AgStart
916 231 0770

Amber Harris is the director of SARTA's CleanStart program, which empowers the development and success of early stage clean technology companies while building a regional clean tech cluster. In addition, Amber is the Program Manager for AgStart. She is responsible for identifying and implementing the scope of work for these programs. AgStart promotes innovative sustainable agricultural technology and supports companies that are bringing those products to market.

Prior to joining SARTA in September of 2014, Amber held various program management positions in the energy efficiency and service industry, including her own consulting business. Originally from Ithaca, New York, Amber attended college in New Mexico where she earned her BBS in Signed Language Interpreting and her MBA in Policy and Planning from The University of New Mexico.