FacebookTwitter LinkedIn

Howard Bubb, SARTA CEO

Howard Bubb



Howard Bubb joined SARTA in May 2015 as the Chief Executive Officer. He has served as a public company CEO, corporate executive, venture backed entrepreneur, professional mentor and management consultant. Bubb has been consulting since 2009, repositioning struggling businesses, defining new market categories, and launching new business units to achieve high growth and dominant market segment share.

He served as CEO and president of Netronome Systems, Inc. from 2011 to 2013 growing revenue 8x, selling non-strategic assets and moving the company to breakeven. In 2005, Bubb was CEO and chairman of Ambric where he was responsible for turning around a semiconductor startup that created the world’s fastest media processor. Bubb also served as corporate officer and vice president of Intel where he worked for 6 years and was GM of a $1.7B business. Earlier in his career, Bubb was CEO of Dialogic Corporation (DLGC). At Dialogic, Bubb led the company to $400M and through the IPO in 1993.

Bubb earned a bachelor’s degree in electrical engineering from California Institute of Technology in 1976. He lives in El Dorado Hills with his wife and twins.


Alina Lujan, Office Manager

Alina Lujan

Office Manager and Events Coordinator

Alina Lujan is SARTA’s office manager and the staff member with the most seniority—having started in 2006 as the first paid employee of what was then the McClellan Technology Incubator. Alina maintains and oversees the day to day functions of the SARTA office including sponsor and member support, event logistics, invoicing, purchasing and more. She has a hand in every SARTA program and activity. In addition to her work at SARTA she volunteers with the Rancho Cordova Chamber of Commerce helping on committees with event planning. 

As a Sacramento native, Alina enjoys taking advantage of the family life the region has to offer. Whether it’s biking along the river path with her toddler in tow, attending a summer concert in the park, or carving Halloween jack-o-lanterns after a visit to a pumpkin patch in Apple Hill, Alina and her family know how to make treasured memories in the Capital City.


Jack Coots

Jack Coots

Director, AgStart Program

Jack Coots is the program director for AgStart, SARTA’s ag tech focused program which promotes innovative sustainable agricultural technology and supports companies that are bringing those products to market. Jack’s core background and experience is in business management, focused primarily on agribusiness, including several years of organizing and launching a startup company as well as serving significant roles in leading other startup companies. Jack’s focus has been agri-business and technology that promotes the highly efficient use of natural resources, energy and processes to produce and distribute food.

In addition to his work at SARTA, Jack is also the President of Professional Grower Services, an organization whose mission is to change the way agriculture uses water, energy and nutrients by bringing technology to growers that makes sense for their operations and contributes to the best practice management of resources and to agricultural decisions.

Jack is a graduate of the California Agricultural Leadership Program and the UC Davis Executive Management Program. He lives in Chico with his wife Lorry. In his spare time, Jack enjoys playing music, cycling and racquetball.


Amber Harris

Amber Harris

Director, CleanStart Program
Program Manager, AgStart

Amber Harris is the director of SARTA's CleanStart program, which empowers the development and success of early stage clean technology companies while building a regional clean tech cluster. In addition, Amber is the Program Manager for AgStart. She is responsible for identifying and implementing the scope of work for these programs. AgStart promotes innovative sustainable agricultural technology and supports companies that are bringing those products to market.

Prior to joining SARTA in September of 2014, Amber held various program management positions in the energy efficiency and service industry, including her own consulting business. Originally from Ithaca, New York, Amber attended college in New Mexico where she earned her BBS in Signed Language Interpreting and her MBA in Policy and Planning from The University of New Mexico.  



Matt Phillips

Matt Phillips

Director, MedStart Program

Matt Phillips joined SARTA in June of 2015 as the Director of MedStart. He comes to SARTA with a strong background in developing markets and strategic business development for healthcare and medical device companies. Recently, Matt was the Vice President of Business Development at BloodSource where he started the Business Development department focusing on strategic planning for successful market expansion with multiple new product and service lines.

Prior to BloodSource, Matt managed and directed multiple large international and smaller startup medical device companies in developing and growing regional markets. Matt worked for Hitachi Medical Systems from 2002-2006 and for Zonare Medical Systems from 2006-20012. As the Regional Manager for Zonare Medical Systems, he was extensively involved in the introduction of a new medical imaging technology that was developed and drove the market expansion of this technology to the largest health systems in California. Matt is a member of the Northern California chapter of the America College of Healthcare Executives where he volunteers on the Career Development and Transition Committee. He is also a member of the Sacramento Metro Chamber of Commerce where he participates on the healthcare committee.

Matt, along with his wife are graduates of Cal Poly San Luis Obispo. He lives in El Dorado Hills and is very active outside of work. He is a 2 X Ironman Triathlon finisher, Ultra Marathon finisher and is an active coach for triathletes in the area. He is married and has three children.