SARTA's Leadership Series Presents: "How to Succeed at Web Marketing in 2009"

 

 

When:    Wednesday, October 15, 2008 9:30am-11:30am

Location:   Metro Chamber of Commerce at One Capitol Mall, Sacramento CA (Near Old Sacramento & the Tower Bridge)

Course Overview:

Sacramento web marketing experts provide a practical fact-based presentation on what works (and what doesn't) in web marketing today
•    30 minute briefing + 60 minute Q&A for Sacramento region marketers
•    10 take aways: checklist, charts, samples and case studies
•    Real data on search marketing (SEO & PPC) today
•    Answers to help you better plan your marketing budget and forecast results

Plus, attendees receive executive summaries of two new guides:
1.    MarketingSherpa's “Search Marketing Benchmark Guide 2009”
2.    Business Communications Group’s 2009 Guide “THE NEW TESTS: How to Hire a High-ROI Marketing Consultant Today”

Who should attend:    

  •  Small company CEOs
  • VP/Marketing
  • Marketing Director
  • Technology marketers
  • Marketing Consultants


This session will:

This briefing distills the best insights from MarketingSherpa, Forrester Research and Enquiro – and combines it with real-world examples.

It helps answer questions such as:
•    How do B2B buyers search and shop?
•    How does search ROI stack up against other marketing?
•    What’s the relationship between SEO and Public Relations?

And, attendees can choose to get a follow-up email with more links and answers.

Instructors:


Rebekah Donaldson

&
Cris Rominger

Business Communications Group






Instructor Bios:

In a unique opportunity for regional CEOs, Marketing Directors, technology marketers and marketing consultants, Rebekah E. Donaldson and Cris L. Rominger of Business Communications Group LLC will discuss best practices in search marketing today.  Rebekah has been a B2B marketer since 1995. On an October 29th 2008, Rebekah will join Forrester VP and Principal Analyst Laura Ramos for a webcast on why B2B marketers must adopt more social, community-based approaches or risk obsolescence. Cris has been a senior technical and marketing writer for 18 years. At Business Communications Group LLC she specializes in web marketing – including website usability and search marketing.

Since 2001, AeA, Allstate, Cisco, Interactive Intelligence, Surewest, Sutter Health and 50 other firms have consulted Business Communications Group LLC for guidance that builds trust and accelerates sales.

One client’s site, www.team-sos.com, has ranked #1 out of 54,100 results for “Sacramento IP Telephony” and #3 out of 558,000 for “business VoIP Sacramento” for 36 months. “You turned our website into a lead machine,” said the firm’s CEO. The firm’s own site, www.b2bcommunications.com, ranked #1 out of 290,000 results for "B2B marketing consulting company" and #5 out of 3 million for the phrase "B2B marketing communications" within 6 months of its launch.






                                  

   GreatStart/MTI Mentored Companies: $15   
2008 Active and Sponsoring SARTA Members: $25   
Non-Members*: $50