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Developing a Reimbursement Strategy for Your Medical Device, Product or Service

Sponsored by Drexel University Center for Graduate Studies


Course Description:

Securing adequate reimbursement from payers on a new device is a prerequisite for achieving commercial success for medical technology companies. Reimbursement planning and analysis should begin at the earliest stages of the product development process, and continue through the entire product life cycle. In this seminar, reimbursement professionals recount their experiences, discuss how they address difficult reimbursement issues, and extract the lessons that every medical technology company needs to learn. We will also examine the impact of Obamacare on reimbursement with emphasis on the Affordable Care Act.


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Wednesday, February 20, 2013


8:45 a.m.- 11:45 a.m.
Registration, breakfast and networking from 8:45-9:00 a.m.


Drexel University, One Capitol Mall, Suite 260, Sacramento, CA 95814


General Admission: $40; SARTA Members: $25

Price includes free parking for 4 hours at the One Capitol Mall Valet Garage on 2nd Street (valued at $8) and a continental breakfast.

If you are a SARTA member, please email for member discount code.



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Sue Halliday, Principal, Adult Healthcare Resources, LLC 

Sue Halliday, CNMT has 25 years of medical practice and business office management experience at Baylor University Medical Center, Maxum Health Corp and US Oncology.  Sue’s career began as a technologist and progressed into different radiology management roles, including responsibility for billing and collections.  It is critical to understand how government and private payor coverage and payment policies are developed and applied in the hospital and private practice settings.  Sue jumped into the deep end of the pool.  She became actively involved with local and national organizations focused on creating coverage guidelines and payment policies for a new technology, PET Imaging.  Sue has a passion for dementia imaging and will be actively involved in the future of this very important imaging evolution.